Sojo club groupon7/29/2023 ![]() What Are the Design and Scene Like at the Soho Grand Hotel? The music goes upbeat and loud in the evenings, as the lounge fills with twenty- and thirty-something scenesters, and visitors often have to push their way to the bar. In the afternoon, guests use the lobby and bar lounge for leisure - tapping away at their phones, eating a light meal, or reading the newspaper while the sounds of mellow indie artists play softly in the background. During our stay, a pack of tabloid photographers were camped out front waiting for Jessica Simpson to emerge. Frequent guests include everyone from Britney Spears to Dave Chappelle, and downtown hipster emeritus Lou Reed has been spotted in the lounge having an afternoon beverage with his dog. The 369-room property is partly famous for the celebrities who come to stay or hang out in the bar. The interior design is heavily industrial-chic, with touches such as metal stairs leading to the grand lobby, antique mercury mirrors, hardwood and leather accents, and track lighting. The hotel is housed in a 17-story, red-brick tower right on the edge of SoHo and Tribeca neighborhoods. A diverse group of Europeans, well-heeled West Coasters, and businessmen redoing their PowerPoint presentations over a second round of scotch, all happily share space in this laid-back yet elegant property. Mixing high-end amenities in rooms with the elaborate boho-industrial design of the lobby and sophisticated decor in restaurants and bars, the Soho Grand creates a casual atmosphere that also draws a relentlessly chic party scene.
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